Suzuki

As part of Suzuki’s recent brand refresh, I was tasked updating current assets to reflect the new visual identity. My role as Lead Designer involved developing a wide range of static and motion assets that brought the updated brand to life, while ensuring consistency with their refreshed guidelines. The creative embraced a playful, high-energy style designed to stand out across digital platforms and highlight the unique features of Suzuki’s brand.

More recently, I began integrating AI-generated backgrounds into localised assets to create more relevant content. Through iterative prompt testing and visual refinement, these AI-enhanced assets delivered a noticeable boost in engagement, demonstrating the value of experimentation within brand-aligned creative.