ASO

App Store Optimisation (ASO) focuses on enhancing visibility and engagement by refining app icons, screenshots, and promotional content like In-App Events. As Lead Designer across a range of clients including ABC, Hulu, and B&Q,

I’ve created impactful visuals that not only align with brand identity but also drive user interest and downloads. Alongside static assets, I’ve used motion design to highlight key app features, making the user experience more dynamic and engaging.